What is a new media company? And who really needs it?
A few days ago I used twitter to poll my followers, here are the results but first, some facts:
1253 people viewed the poll and its’ questions, 76 gave us their opinion
The poll and its results:
I have read #finesse140’s services and I think:
1. New media agencies will replace traditional media companies- 8 (10.5%)
2. Is good for internet PR- 4 (5.3%)
3. Is good for creating an internet buzz (Wave)- 3 (3.9%)
4. All of the above are correct- 19 (25%)
5. Is not needed at all- 37 (48.7%)
According to this (very non-scientific) poll, we conclude that most of the people who actually gave us their opinion, think new-media companies are essential for the advertising and PR business as well as confronting crisis situations either personal, public or commercial.
However, 48% have answered it is not only non-essential, but not even needed, and a question arises- Why?
Let’s start at the top- what is a “new-media” company?
I can go on and on about what exactly a new-media company is, but the short version is that it’s an advertising, marketing, image consultation an PR company that uses the internet and especially its’ social platforms (LinkedIn, twitter, facebook, blogs, YouTube and more), instead of “old-school” media (television, newspapers…) to further their clients’ interests (hence the whole “new” media thing).
For more information you can check out finnesse140’s services page.
And now we drop all the way to the bottom
Q: are these services even required?
A: how are they not?
I almost want to ask these people if they live on the same planet as I do. Have you not been around the internet lately ? (Obviously they have, they answered the poll, but I was being witty, sarcastic, and rhetorical)
New media companies have been popping up all around the world for several years. Obama practically owes his presidency to twitter and YouTube, the Queen of England’s first ever public use on the internet is on twitter (the HMTA- her majesties twitter account) mega-corporations like Dell and Starbucks are there, and most and foremost, new media companies are on the cutting edge of advertising is the US.
(I recommend getting to know Room 214 and we are social as great examples of this)
We also found there is a need for social media companies in Israel, so we founded Finesse140.
And so, we conclude that this question is irrelevant, since new media companies are already an essential for every effective internet campaign out there. The audience is sick and tired of banners and pop-ups, and prefers to be addressed as part of an intelligent dialogue.
So after all that, how come we still got so many answers dismissing new media companies as “not needed”?
Two main reasons:
The first is the “old school” media companies’ fear of change (as you probably know, change is a big scary monster).
The second are those running around the net with the intent to provoke and annoy us all.
And in my view, there are those who answered with no bias, and presented their personal opinion, I’ll write it under the “conservative” column.
New media companies are here to stay and became an inseparable part of the communication landscape, these are my personal beliefs, and they are backed by the fact that I invested a small fortune in founding my own new media company, Finesse140 Ltd . This is also why I groom my twitter account to be the second most followed account in Israel to date. This is the reason connect140 offers companies, businesses and Professionals twitter accounts to promote sales.
p.s. did you notice that 1250 people viewed the poll? There you have it, another way to advertise using social media. And the public? They don’t mind being provided with advertising as long as you don’t treat them like idiots.
